Kanye West, also known as Ye is taking action to ensure that he is only referred to by his new moniker after legally changing his name in October 2021, TMZ reports.

In a letter issued by Milo Yiannopoulos, Ye’s Chief of Staff and former Breitbart News editor, the rapper is demanding that streamers, publishers, lyric websites, and other entities call him by his new name from now on.

"Ye is one of the most recognizable people in the world, on par with presidents and popes," the letter read. "He didn't take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of 'Kanye West,' lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye."

Yiannopoulos also noted in the  letter that Kanye is "a Black man in America who wants the right to full self-determination just like everyone else."

While he’s still referred to as Kanye, he first shared the name change on X (formerly Twitter) coinciding with the release of his eighth studio album, “Ye,” in 2018.

“The being formerly known as Kanye West,” he tweeted at the time. “I am YE.”

Los Angeles Superior Court Judge Michelle Williams Court gave the rapper permission to formally change his name from Kanye Omari West to just Ye. 

"There being no objections, the petition for change of name is granted,” Williams wrote in court documents. 

In an interview with Big Boy, Ye said that his new name derived from his then newly found religious commitment.

“I believe ‘ye’ is the most commonly used word in the Bible, and in the Bible it means ‘you,’” he said. “So I’m you, I’m us, it’s us. It went from Kanye, which means the only one, to just Ye. Just being a reflection of our good, our bad, our confused, everything. The album is more of a reflection of who we are."