Pusha T is venturing into the coffee industry with his new brand, Grindin. 

Named after Clipse’s 2002 Pharrell-produced hit single, the coffee will be sold at Los Angeles' Camp Flog Gnaw Carnival and Café Tropical starting this weekend. According to a press release, Grindin is described as “strong black coffee reflecting the artist’s taste,” with a high-caffeine blend designed to provide energy and focus. “Like-minded hard workers will find that Grindin is the tool they need to get things done,” the release added.

Customers can enjoy a cup at  Café Tropical on Saturday, Nov. 16, between 7 a.m. and 11:30 a.m. PST, while festival attendees can access the high-caffeine brew. Customers can also purchase exclusive Grindin and Carhartt WIP apparel at Café Tropical and Camp Flog Gnaw.

Sharing his excitement on Instagram, the Virginia rapper wrote, “ALL MY DREAMS & IDEAS START FROM MY PASSIONS. LUCKILY, I HAVE BEEN ABLE TO FIND PARTNERSHIPS & PLATFORMS TO HELP BRING MY VISIONS TO LIFE. THIS IS JUST A PIECE OF ME & HOW I START MY DAY. ON NOV 16th, MEET ME AT @cafetropicalsunset TO BE SERVED…ONE WAY OR ANOTHER.” 

Grindin is set to launch nationwide in early 2025.