Lately, everything in the career of Kendrick Lamar is an event of epic proportions. His third studio album, To Pimp a Butterfly, dropped on March 16 and has been called an instant classic; K Dot surprised fans last week in Hollywood when he delivered a surprise performance; and now the video for his single "King Kunta" arrived in Times Square via the Beats by Dre billboard.

| MUSIC NEWS VIDEO: DJ QUIK TALKS KENDRICK LAMAR |

A cryptic tweet from Kendrick Lamar earlier in the day read: "King Kunta. Video. NYC. Beats Billboard. 46th and Broadway. 6PM." And that's exactly where everyone piled in to watch the main event. The video, directed by X (also known as Little X), shows Kendrick in his element from swap meets to low riders. Even in the midst of fame, Kendrick keeps it authentic.

Check out some Instagram clips of the premiere here and watch the official music video below!

See Black Hippy (Kendrick Lamar, ScHoolboy Q, Ab-Soul and Jay Rock) live in L.A. at the 2015 BET Experience, L.A. June 25-28. Click here for tickets.

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(Photo: Chris Weeks/Getty Images for Reebok)