Hip-Hop Blasts H&M For Its Racist Hoodie Campaign
The hip-hop community is outraged after H&M debuted a racist hoodie campaign which depicted a young Black boy wearing a sweatshirt with the phrase âCoolest Monkey in the Jungleâ emblazoned on the front.
At this point, it should be common knowledge that itâs not OKÂ to dehumanize African-Americans and refer to them as monkeys, but clearly someone on the companyâs design and styling team dropped the ball. H&M issued a statement, apologizing for the âmistake,â but many people are still questioning the retail companyâs judgment.
Since the campaign, a number of celebrities have expressed their distaste. The Weeknd, who has had many partnerships with the store, announced on Twitter that he would be cutting all business ties with the company. Diddy, T.I., Snoop Dogg, Chris Brown have also released statements regarding the matter, as well as shared an updated version of the hoodie, featuring a crown in place of the racist graphics.
âPut some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful,â Diddy wrote on Twitter.
Check out all the reactions below.
Snoop Dogg
Diddy
T.I.
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Chris Brown
The Weeknd
YG
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Azealia Banks
Pusha T
Nipsey Hussle
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Plies