Social media is here to stay. From Facebook, Twitter, YouTube, and Digg, to LinkedIn, Flickr, and Google+ there are several different social media options that you can easily incorporate into your strategy to help build your business and broadcast your products to the world. But how do you navigate the world of 140 characters or less to determine which social networking tool is best for your company and more importantly, for your brand?

Here's how to network the networks to get more bang for your social buzz.

• Focus on your message -- what makes your company different from the competition and how your product stands out in the market.


• New 'new' media -- if you have been using a social media platform that already works for your business outreach, stick with it. One thing we’ve learned is that social media continues to evolve and new media continue to emerge.


• IT will change -- technology will always evolve. It has to. Review all of your social media options carefully to determine which works best for you and your bottom line.
  

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