Oprah Winfrey and Arianna Huffington have launched the OWN channel on the Huffington Post to give Winfrey a new way to connect with her audience and try to parlay that into increased viewership for her television network. The two decided to partner up this past May and offer HuffPost readers and Winfrey's fans a place to get a mix of blog posts, articles and interactive content that's in tune with Oprah's mantra of living your best life.
"And since engagement is deeply embedded in the DNA of HuffPost as well, I'm delighted that, starting today, we're partnering with the Oprah Winfrey Network to bring some of Oprah's best content to the HuffPost platform — a platform that just received its 200,000,000th comment. On the new HuffPost OWN section, we'll be working to enlarge and deepen the conversation on, as Oprah puts it, living our best lives," Huffington wrote.
Not only will readers get to use social media to connect with each other and share the channel's offerings, but they'll also be treated to empowerment tips, self-help advice, lifestyle stories and the always-popular Oprah's Favorite Things just in time for the holidays.
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