We know that for Black women, our hair is our crown and glory.

But there are times that, regardless of how we rock it — creamy crack or au naturel — and how we feel about it, we live in a world that doesn’t always appreciate our tresses the way we do.

From the obsession with “good hair” to our hair not being labeled as “professional” to the battle between #TeamNatural vs. #TeamRelaxed, there are times when our beautiful tresses don't quite feel so beautiful.

Well ORS Olive Oil’s newest campaign, #NoStereotypes, hopes to help us better love and celebrate what grows out of our heads. 

The new set of ads launched on July 14 by the hair care company made famous by its Hair Mayonnaise Deep Conditioner “[give] voice and emotion to many of the judgments we make about one another," Shawn Tollerson, Chief Operating Officer for Namaste Laboratories, the makers of ORS, said in a statement.

She added that the #NoStereotypes campaign also “challenges us to rethink these hurtful actions. It's a call to embrace and respect our unique beauty and the beauty of others.” 

“We want consumers to share real stories to hit on emotional truths that will ultimately evolve into unapologetic empowerment,” she added.

Just like this one, where spokeswoman Tanja talks about her transition from relaxed to natural and how a college ex-boyfriend judged her for it.

For Tanja, #NoStereotypes means “trying things outside of the box, taking risks…and loving yourself.”

Pretty powerful stuff, folks. Now, if that’s not #BlackGirlMagic, we don’t know what else is.

See more stories like Tanja's here.