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Jesse Boykins III Calls Out Essence Over Love Letter Videos

The artist raises concerns over similarities between Essence's latest digital cover rollout and his own creative work, emphasizing the importance of respecting artistic integrity in media representations.

Recording artist and writer Jesse Boykins III, known for his unique love letters to Black women, is calling out Essence magazine after their latest digital cover social rollout, featuring videos with their cover stars, Usher, Russell Wilson and Damson Idris, sensually writing and reciting love letters to Black women. His issue with the video is that itā€™s a little too close to his distinctive work.

While the refreshing and sexy social videos were viewed and embraced by millions, Boykins saw the creative concept and was immediately triggered. Heā€™s claiming that Essenceā€™s idea isnā€™t original as it looks like a few love letters to Black women videos heā€™s written, produced, and directed, starring Keith Powers and Joey Badass for the dating app Bumble.

ā€œMy creative IP is my livelihood, so I was a bit caught off guard when my homies sent me this [the Essence videos],ā€ Boykins said in a video. He says he doesnā€™t make videos like this but wanted to shed light on this issue because a ā€œlot of creators get their work blatantly copied all the time.ā€

Exploring the Evolution of 'New Growth' With Jesse Boykins III

Ever positive, Boykins shared that heā€™s glad more Black women get the love letters they deserve. But he admits it doesnā€™t have to play out like this. He gave the Black women publication the benefit of the doubt and said, ā€œMaybe Essence didnā€™t see my videos.ā€

Maybe they didnā€™t.

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