STREAM EXCLUSIVE ORIGINALS

Here's How Fashion Nova Plans To Take Over The Beauty Industry

From Fashon Nova 'fits to Fashion Nova faces.

Fashion Nova is expanding their business, and it’s bound to have celebrities breaking their necks to be ambassadors!

For those who may live under a rock and don’t know, Fashion Nova is best known for their Instagram-worthy bodycon dresses, fitted jeans and, more recently, their new line of menswear. 

After expanding their growing business, driven mostly by Instagram ambassadors, the budget-friendly fashion brand is now looking to triple their mega business with its own beauty line. 

That’s right, #NovaBabes! The business is working to become a one-stop shop for all your lifestyle needs. 

“We are transforming FashionNova.com into a one-stop shop lifestyle destination,” the famously private CEO Richard Saghian told BusinessOfFashion.com.

The new extension, Nova Beauty, will make its debut soon with an estimated launch date of late this year or early next. 

The goal is to expand their makeup collection with name brands similar to Sephora.

We’re sure the company's ambassadors will be overjoyed. 

What do you think of the expansion? Let us know in the comments section. 

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.