Adidas Tells James Harden No More Wearing Jordans
James Harden's days of wearing Jordans off the court are numbered.
A few days after seeing the Houston Rockets' All-Star shooting guard walking around wearing Air Jordans, Adidas has warned Harden to not wear them again.
Part of the 13-year, $200 million endorsement deal that Harden inked with Adidas last month calls for Harden to boost the brand's lifestyle buzz off the court. Thus, he'll be wearing Adidas on and off the court when the deal officially kicks in October 1.
"That's part of the deal," Mark King, president of Adidas North America, told ESPN. "The difference between football and basketball is that a guy like Aaron Rodgers doesn't have a walk-around shoe. Harden does, and he will be in our lifestyle stuff."
Harden signed with Adidas shortly after Nike decided not to extend his endorsement contract. He was seen this past weekend rocking Jordans while walking with his reported girlfriend, Khloe Kardashian, in Calabasas, California.
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(Photo: Ilya S. Savenok/Getty Images for Samsung)
