50 Cent and Puff Daddy’s beef kind of came out of nowhere. Two multi-million moguls going at each other for the sake of talking smack is pretty entertaining. However, it’s been 50 who has been going extra hard lately on Instagram.

It seems like on any major platform (radio, social media--you name it), 50 will take the opportunity to poke fun at Puffy’s misfortunes. As a spokesperson for EFFEN vodka, the G-Unit general knows his direct competition is Ciroc and will go at any lengths to talk down about it. Remember that Insta post a while back when he bought a pint-sized bottle of "Puffy Juice" and took shots at it? Or worse, when he posted an offense photo of Puff dancing on an overweight woman with the caption, “Damn…50’s Right, I’m EFFEN Up Right Now”?

It’s not just mocking Puff’s Circoc either, but literally anything negative. He’s made a video last month when Puff got arrested for his alleged kettleball incident at UCLA, throwing jabs at him and saying things like: “Yeah, man. They say Puffy went Ciroc Coco on the coach with a kettlebell. All this s**t started since Drake, man. He be wanting to f**k everybody up. Yeah, man. I’m counting the bail money right now, so I can get him.”

Here’s another comment from when Rick Ross, who is another adversary of 50's, got arrested for kidnapping and assault charges.

“I just realized why I don’t like that ni**a Puff. He gonna go bail that fat ni**a out. Nah. No more Puffy Juice. No more Belaire. Who the f**k drinks sparkling wine anyway? The s**t is bum juice.”

He even goes as far as dissing the BET Awards on several occasions and making fun of Puff’s fall during his Bad Boy reunion performance.

But it seems like Diddy will have the last laugh. 50 just turned 40 today and he congratulated him for the milestone on Instagram. “I sent you a lifetime supply of the Superior ultra-premium Circoc,” he wrote under a throwback photo of the pair together.  L-O-L. Your move again, Fif.

Click here for a chance to win a girls’ trip to Miami!

BET.com is your #1 source for Black celebrity news, photos, exclusive videos and all the latest in the world of hip hop and R&B music.

(Photos from left: Dimitrios Kambouris/Getty Images, Daniel Zuchnik/Getty Images)