Sean “Diddy” Combs is growing his fashion empire starting with the launch of a new concept store inside of New York’s Macy’s Herald Square. The music mogul cut the ribbon on Oct. 27 on his new 2,000-square-foot Sean John men’s store that’s perched right in the center of the denim and contemporary men’s floor in the department store.
The placement showcases sportswear and accessories with a spot just for denim. They also feature an interactive 46-inch touch screen video display that allows customers to search for and shop additional Sean John products on macys.com and seanjohn.com (handy for when the store is out of any particular item), as well as watch videos and interact with the brand on Facebook and Twitter.
“We’re very, very proud today to open one of many shops to come and to keep growing and evolving our partnership with Macy’s — the greatest retailers in the world,” Diddy told the crowd at the launch.
Indeed, there's a lot more from where that came from. Last month the brand claimed a 790-square-foot shop in Macy’s Union Square flagship in San Francisco and by 2012 there are plans to open 10 more shops in other key Macy’s stores around the country.
Back in May 2010, Sean John signed an exclusive distribution agreement for its men’s sportswear with Macy’s, which now carries the line in 424 stores.

(Photo: Michael Underwood/PictureGroup)