For true bargain hunters, Ecko Unlimited is offering the deal of a lifetime. Designer Mark Ecko is promising a 20% discount for as long as you live if you’re brave enough to get inked with the label’s rhino or shears logos.

The company states that the "tattoo must be permanent, not temporary ... it cannot be combined with any other offers."

At least one daring soul has already taken the tattoo plunge: The Daily Mail UK found 25-year-old Simon Sanchez, from Houston, who got a Cut & Sew skull and scissors image inked on his calf last weekend. "I used to work for Ecko," he said. “I always loved that Cut & Sew brand logo—no one in the Houston area had gotten the tattoo so I wanted to be the first.”

(Photo:www.coolspotters.com)