Issa Rae Launches 'Raedio' Imprint With Atlantic Records
Issa Rae has been making money moves for years, including her recent partnership with Amazon, making her the new voice of their AI assistant, Alexa. According to Variety, the Insecure star has now launched her own record label, Raedio, in a new partnership with Atlantic Records.
Billed as an “audio everywhere company,” the label will leverage its roster of talent across film, television, commercials, podcasts, and other opportunities. Rae celebrated the launch of her label on Instagram, where she also revealed its first release, “Kinda Love,” from Raedio’s flagship artist TeaMarrr.
“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Rae said in a statement provided to Variety. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”
Check out TeaMarrr’s single below.
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