CLAIM: #1 Total Growth Across TV Among All Adults 18-34

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-12/27/15) vs. Year Ago (09/29/14-12/28/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Broadcast & All Cable (Ad-Supported & Premium Pay Cable) Broadcast Data is Program Based. |Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-34 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-34 Impressions (000).

CLAIM: #1 Total Growth Across Cable Among All Adults 18-49

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-12/27/15) versus Year Ago (09/29/14-12/28/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Premium Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-49 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-49 Impressions (000).

CLAIM: #8 Ad-Supported Cable Net among All Adults 18-34. BET Beats Discovery, HGTV, E!, Lifetime, SYFY, TLC

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #8 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000).

CLAIM: #4 Ad-Supported Cable Net among All Women 18-34. BET Beats FX, HGTV, E!, Lifetime, TNT, TLC, A&E, Bravo, Hallmark Channel, ID

(BET Network)

Source: BETN Audience Analytics Team via The Nielsen Company | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #4 Ad-Supported Cable Net among W18-34 | All Ranked on W18-34 Impressions (000).

This section contains sourcing for BET Cynopsis ads for January 4th, 5th, 8th, 11th and 12th

MON JAN 4TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via Nielsen | STAT: BET is #1 Total Growth Across TV Among Adults 18-34 | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-11/29/15) vs. Year Ago (09/29/14-11/30/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Broadcast & All Cable (Ad-Supported & Premium Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-34 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-34 Impressions (000). | STAT: BET is #1 Total Growth Across Cable Among Adults 18-49 | Live + Same Day | Measurement Period(s): CY15 Q4 (09/28/15-11/29/15) versus Year Ago (09/29/14-11/30/14) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Cable Nets Total Day as expressed in Nielsen platforms | All Cable (Ad-Supported & Premium Pay Cable) | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | Growth Based on P18-49 Impressions (000) absolute difference Year-Over-Year | All Ranked on P18-49 Impressions (000).

TUE JAN 5TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via The Nielsen Company | STAT: #10 Ad-Supported Cable Net Among ALL Adults 18-34 | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #10 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000). | STAT: With TV One, OWN and Bounce TV below the Top 30, calling them competition would be false advertising. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#16 TV Net among P18-34) vs. Bounce TV (#43 TV Net among P18-34), OWN (#50), TV One (#55) | All Ranked on P18-34 Impressions (000).

FRI JAN 8TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via The Nielsen Company | STAT: #10 Ad-Supported Cable Net Among ALL Adults 18-34 | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #10 Ad-Supported Cable Net among P18-34 | All Ranked on P18-34 Impressions (000). | STAT: If you think we all look alike, look again. TV One, OWN, and Bounce TV are out of our league. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#16 TV Net among P18-34) vs. Bounce TV (#43 TV Net among P18-34), OWN (#50), TV One (#55) | All Ranked on P18-34 Impressions (000).

MON JAN 11TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via The Nielsen Company | STAT: Looking for TV One, OWN and Bounce TV? Start looking from #30. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#20 TV Net among P18-49) vs. Bounce TV (#43 TV Net among P18-49), OWN (#49), TV One (#54) | All Ranked on P18-49 Impressions (000). | STAT: #13 Ad-Supported Cable Net Among ALL Adults 18-49| Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-11/29/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET ranked as the #13 Ad-Supported Cable Net among P18-49 | All Ranked on P18-49 Impressions (000).

TUE JAN 12TH, 2016 CYNOPSIS AD SOURCING:

Source: BETN Audience Analytics Team via Nielsen | STAT: BET is #4 Ad-Supported Cable Net in Total Day among W18-34 | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other Ad-Supported Cable Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | All ranked on W18-34 Impressions (000). STAT: BET Tops ALL Networks targeting AA audience ALL the time. Looking for TV One, OWN and Bounce TV? We couldn't find them above the Top 30 either. | Live + Same Day | Measurement Period: CY15 Q4 (09/28/15-12/27/15) | BET Total Day (Mon-Sa 8a-4a/Su 9a-12a), All Other TV Nets Total Day as expressed in Nielsen platforms | Exclude Kids, Sports and News Ad-Supported Cable Networks, along with Ad-Supported Cable Networks that do not program 50% of 24 Hour Total Day | BET (#8 TV Net among W18-34) vs. Bounce TV (#31 TV Net among W18-34), OWN (#45), TV One (#47) | All Ranked on W18-34 Impressions (000). STAT: Zoe Ever After #1 Sitcom Debut on Cable This Season | Live + Same Day | Measurement Period: 2015-16 BET Season-to-date (09/28/15-01/06/16) | Primetime Mon-Su 8pm-11pm | Type Code = Situation Comedy | Include 2015-16 Cable Sitcom Debuts Only (Defined as Cable Sitcom S1 Eps1 pulled by Include Premieres Only) | All Ranked on P18-49 Impressions (000).