The softer side of Sears just received three scoops of Kardashian. Kim, Kourtney and Khloe have unveiled The Kardashian Kollection, the sisters’ new line featuring apparel, accessories, jewelry, footwear and lingerie.

WWD described the collection as a meshing of “Kim’s sexy red-carpet looks, Khloe’s rocker style and Kourtney’s updated Bohemian style.”

Shot by revered photographer Annie Leibovitz, Sears’ new ads feature the trio wearing their new offerings of wide-legged trousers, leopard-print dresses with a cinched waist and playful lingerie. “We wanted to create a high-end look at a very affordable price, creating looks that are visually appealing such as mixing a corset with leggings,” remarks collaborator Bruno Schiavi, owner of Australia-based fashion house Jupi International.

From the Kardashian perspective, Kim said she and her sisters “worked really hard to create an incredible, price-friendly collection.”

The line is pretty affordable, with price tags ranging from $14 to $99. You can slip into the new pieces at one of the 700 Sears locations nationwide or check it out online.

(Photo: Kardashian Kollection)