Cam’Ron is taking his love for the color pink to a new level, one that oddly makes a lot of sense.

In an interview with Shade 45, the rapper shared that his latest business endeavor is one that we all could use — literally.

He has been working with Pantone to create his own signature shade of pink for his new Reebok sneaker, and has been exploring the possibilities that exist once you are in the business of owning your own color ever since.

While the rapper has already created his own shower curtains and his own cereal, he most recently has had his eyes on branding an essential bathroom item — toilet paper.

“Now I want to do stuff that people don’t have an option for,” he explains during the interview. “I’m looking into making toilet paper. Because toilet paper, it’s not an option. Unless you a bum and you use newspaper or something, it’s not an option.”

“It’s a option if you wanna drive a car,” he continued. “It’s a option if you want to use a straw. It’s a option if you want to wear a pair of Nikes. But you gotta wipe your a** man.”

Can’t argue with that fact.

Killa Cam went on to share that he is looking into a machine that manufactures toilet paper, which he says by his research starts at $12,000.

While pink toilet paper would definitely be up his alley, the rapper also explained why he isn’t going to pursue colored toilet paper after all.

“I even did the due diligence, because I was looking at doing the pink toilet paper and I’m sitting there saying when I was younger [there was] pink and blue toilet paper when I was little,” Cam explained. “I did the due diligence, that dye was f**king n***as up. That’s why everything is white now. N***as was starting to sue over that.”

Take a listen to the full interview below and catch Cam talking about his branded TP idea about 12 minutes in.