Athletic Propulsion Labs, also known as APL, introduces their new innovative LUX Cashmere Lifestyle Collection that is great for everyday wear. Donned by Kardashians almost daily, the brand is already pretty hot. The luxurious material and special blend of knit cashmere creates for a soft touch and unique premium look mixed with strong nylon fibers for added durability. 

"We pride ourselves on being the market leaders in developing and commercializing the most innovative technologies, textiles and fabrications," Co-Founder Adam Goldston explained. "Cashmere blend knitting is our newest innovation that we are introducing and is a tangible representation of the aesthetic shift in the athletic and lifestyle markets. Our cashmere blended thread takes our classic Techloom Pro silhouette to an even higher echelon and further solidifies APL as the global leader in high-end athletic."

The Cashmere Blend TechLoom is a lifestyle shoe that is not necessarily intended for rigorous athletic activities, but rather just for the clean look. The sneaker is now available for men and women in black/navy, navy, fatigue, wheat, grey and for women only in Ice Blue. They are selling for $250 and available for purchase at www.athleticpropulsionlabs.com.