Music mogul Jermaine Dupri wades into the 21st-century version of the music industry, announcing the launch of his new publishing company, One Song Publishing.

A joint venture between Dupri, music executive Dorsey James and the sports/entertainment firm Stealth SME, the company — started with the idea that one song can change a career — is geared toward up-and-coming songwriters on the verge of breaking with hit songs.

“One Song is unique in that it’s headed by a songwriter, a creative force such as Jermaine,” says James, who was once CFO and GM of LaFace Records, in a press release. “Additionally, through our partnership with Stealth SM... we have the ability to connect our songs with various global brands, unlike traditional publishing companies.”

The first signee to One Song is South African native and YouTube star Mike Kalombo, who built a large online following posting videos of himself creating beats and melodies. The 29-year-old producer grew his audience even further when he promoted his work via social media.

“When you have a publishing company and you find a writer like Mike Kalombo, you don’t know what is going to happen,” says Dupri. “All it takes is that one song and the whole world will know who you are. I’m looking forward to the future.”

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(Photo: Moses Robinson/Getty Images for D'USSE)