Madam C.J. Walker's Iconic Haircare Line Makes A Major Comeback!
Madam C.J. Walker (born Sarah Breedlove) became the country's first Black female millionaire more than a century ago as a result of her highly coveted "Walker System" of haircare products for Black women.
The entrepreneur’s great-great-granddaughter A’Lelia Bundles—amongst other descendants—are keeping her legacy alive with the launch of MADAM by Madam C.J. Walker, a new Sundial Brands beauty and haircare line. “We worked together to merge 100 years of research, development, science, and technology to ensure that the products are as innovative and effective as the original Walker line,” Bundles shares in a press release about the brand's product line.
The 11-piece collection includes new products inspired by the brilliant beauty mogul to “respect, protect, and perfect” the hairstyles worn by women of color. “This collection embodies Madam Walker’s spirit of empowerment and pays homage to modern women of color," says Bundles.
With the Black community's purchasing power in America, we expect the beauty line to be a success. We don't know about you, but we're overjoyed to see Madam C.J. Walker's legacy continuing to thrive in 2022.
FYI: The product line is also available in over 3,000 stores nationwide and online at Walmart.com.
