Kimora Lee Simmons is bringing her brand of fabulousity to a whole new demographic. The former Baby Phat designer is now the new president and creative director of Manhattan Beach-based online accessories retailer Just Fabulous.
Justfab.com is a members-only site that offers participants an accessory each month for $39.95. Unlike your typical shopping website, Justfab uses a personality quiz and a team of style experts to give you style options that perfectly match your desired look.
“I want to bring the fashion lifestyle aspect to everyone,” said Simmons to the LA Times. “I am a businesswoman, a serious fashion girl, a mother, a wife … twice. I’m on a journey with all these other women. We’re not teeny-boppers in the club anymore. This is the next element, and it’s more evolved.”
The mogul designed a jewelry line that debuts October 1. Gotta love Kimora’s drive.

(Photo: Stefanie Keenan/WireImage)