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From Broke to Baw$e: The Women Of The Bawse Conference Get Candid On Their Career Setbacks & Bounce Backs

The ladies of the second annual The Bawse conference reveal their secrets to success and overcoming adversity.

"You can't be great at 40 things. Be great at one thing first. Start with one thing. Build that. Get great, and then you can open up some more room for other things..."

-Ms. Bling Miami

Recently Courtney Adeleye, the creator and CEO of haircare empire The Mane Choice, hosted the second annual "The Baw$e Conference" in Miami, FL. Joined by special guests and speakers Raynell "Supa Cent" Steward, Pascale "Ms. Bling Miami" Rowe, and Jesseca "BB Judy" Dupart, the three day event brought out over 600 women from around the world. From Texas, Detroit and New York, to the UK and the Bahamas, hundreds of women and aspiring bosses came to Miami, FL to enjoy three days of in-depth workshops, seminars, and of course, some fun!

During a candid chat at the conference, Adeleye opened up about her own struggles during her entrepreneurial journey. The former registered nurse turned kitchen beautician and boss extraordinaire, revealed how she went from a comfy life as a medical professional, to being flat out broke.

"I had to rob Peter to pay Paul," Adeleye admitted while detailing the difficulty behind making ends meet at one point in her life. Despite Adeleye and her doctor-husband upholding lustrous careers in the medical field, the couple both succumbed to financial hardships during a recession. Fortunately for Adeleye, it would be a $500 loan, along with some added push from a close family-friend, that would later flip itself into a $50 million dollar empire.

Fast forward, and not only does Adeleye sell amazing hair products, she's also made being - and becoming- a boss, a business.

At the conference, Adeleye and guests, including panelists Supa Cent, Ms. Bling Miami, BB Judy and guest speaker Arielle Loren, all offered advice on everything from starting a business, to dealing with backlash and overcoming hardships.

"When you work hard, you're going to have some things that change about you. And that scares people," Adeleye said, when asked about dealing with negative comments.

"I'm definitely not the same person I was five years ago, because back then, I don't care who it was. If you said something crazy to me on social media, I'd be like, 'Hold on. Let me say something back real quick.'" (imitates typing motion)

Adeleye continued, "But nowadays, I'm like, 'Let me say 'thank  you' to the negativity,' and let me put my energy towards these [positive] people, instead. You've got 2000 people that said they liked you, and this one person said something negative, and now you're talking to them. That's not fair to those 2000 people."

RELATED: Working Women: The 2nd Annual Baw$e Conference Was Boss & Boujee!

When asked how to start a business with a smaller social media following, and little to no online presence, Adeleye advised to start from within, and build yourself as a brand, first.

"You have to give the world something they don't have. They don't always have a voice. They don't always have a personality. You have to use who you are to amplify the platform that you have. If you don't have a business yet, build yourself as a brand. You like shoes? Start posting shoes everyday, and make it as professional as possible. Build who you are first."

The haircare guru even revealed how she managed to turn a potentially harmful business error into the best career decision ever. While discussing a Black Friday promotion she'd intended to give out to only one customer a few years ago, Adeleye revealed that a computer glitch resulted in everyone getting the coupon, instead. Fortunately what she lost in dollars, bought her priceless promotion, and was in fact, a million dollar mistake.

"A few years ago, I put a 50% discount - I meant to put it for one person. That thing broke, and everyone got 50% off. I was like, 'Oh no! What happened?' I didn't even have the product to sell... but in the end, that's what really launched us."

While Adeleye has managed to grow her business into an 8-figure empire, others, such as Ms. Bling, are still prospering on a more petite and powerful scale. The author and boutique owner revealed that while her business only consists of a staff of eight people, the weight of eight can still prove heavy.

"The pro of a smaller team is that people feel connected to you. Your followers, your customers. People feel like they know you. It's very personable when you're selling something. 

The con is, I work realy hard. I'm 42 baby. I don't have my 25-year-old knees anymore! I'm not Bling thee Stallion (laughs). When I'm taking these photos, I'm sucking it in, I've got my Spanx on. I'm making it look easy, but I'm also crying because these stupid Louboutins are hurting my feet," Bling jokingly confessed.

The fashion retailer continued, "I don't have a model, I am the model. You can't get sick. You can't tired. I have a staff of eight people, and I know it may not be much, but I'm responsible for eight families. If I don't work, they don't have a job to come to on Monday. I'm serious. The margin is that small. People buy from me in my sleep, so that way, when I wake up, my staff has something to pull and package. You understand what I'm saying?  You're feeding eight families, plus mine, so it feels like I'm responsible for it all. It's no longer [just about] me."

When asked how to better balance and manage multiple ideas and business ventures, Bling advises that people pace themselves, and perfect one idea at a time.

"You take that one thing and you make it great. You can't be great at 40 things. Be great at one thing first. Start with one thing. Build that. Get great, and then you can open up some more room for other things."

Hair stylist turned CEO of Kaleidoscope hair products, BB Judy, also chimed in on her colorful journey to success, while detailing how she leveraged social media to her advantage. 

Judy not only dished on her career bounce back, but also revealed how her partnership-turned-friendship with social media influencer and The Crayon Box CEO, Supa Cent, ended up being a win for both women.

"A lot of people sometimes are scared to tell you about their downs... [but] I opened my [beauty] shop in August of 2013, and by December 15 of 2013, I had a total loss. I lost every single [thing]. And for the people working for me, I felt this huge responsibility as a leader, to have to find somewhere for us to go, and replace everything," she started.

"From there, I really grinded my tail off. I tried to get us product, I tried to get us equipment. So then when I was blessed enough to save up enough to put us back in the shop,I launched my Kaleidoscope hair products. From there, I learned about social media marketing, and in the midst of social media marketing, I ended up [linking up] with Supa."

RELATED: Exclusive: Multi-Millionaire Supa Cent Shares Her Secret Sauce To Making Millions In 90 Minutes

Judy then revealed the benefits of partaking in a "barter system," where she gave people free products in exchange for promotion of her business.

"When I first started to do what I was doing, everyone was against it. They were like, 'Oh well, you hire this person and that person, and give them free hair, and doing their hair all the time for free, and they are just using you.' But I looked at it from my end. In exchange for promotion, I got the exposure that was far beyond anything that person could pay me. That's the barter system,  and nobody was doing the barter system back then."

Guest speaker Arielle Loren, who hosted the "How to Get Funding for Your Business" workshop at the second annual Bawse conference, also had some valuable words for aspiring entrepreneurs. Loren is the founder of 100K Incubator, the first business funding mobile app for women in Apple and Google’s app stores.

“We have to get out of the 'bootstrap and struggle' mentality when it comes to going after funding for our businesses. There are over 12 different types of funding available to us from business lines of credit to business grants to business loans to government contracts, and that’s all outside of angel investor and venture capital funding," she says.

Loren, who boasts a decade-long resume as a financial and fundraising consultant, is currently dedicated to helping over 100,000 early stage women entrepreneurs get funding for their businesses.

"We we have options, we just have to be educated about how to go after them," Loren stated.

Check out part one of The 2nd Annual Baw$e Conference recap here! 

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