Alicia Keys continues to speak her truth, sticking to her word that her days of feeling forced to wear make-up due to cultural pressures are long gone.

Most recently, the Grammy-award winning singer stopped by The Today Show and not too long after they all got to talking, co-host Tamron Hall was next to support the movement to rock a natural face by wiping off her make-up while on national television.

Keys has been experiencing backlash recently for her decision to attend this year’s VMAs without make-up, with her supporting husband Swizz Beatz taking to social media to defend his wife’s choices.

With her movement continuing to gain momentum, along with Hall, co-hosts Bully Bush and Al Roker also joined in on the fun, with all agreeing to wipe their faces clean while broadcasting across the U.S. Keys also gushed at Hall’s fresh face, complimenting the co-host exclaiming, “You’re so beautiful, look at you!”

During the on-air conversation, Keys reminded everyone that her choices have nothing to do with her hating make-up, nor does she have anything against those who choose to wear make-up. For Keys, she no longer wants to feel forced to wear make-up and it's as simple as that. 

In the essay she penned earlier this summer explaining her decision to walk away from her make-up brushes, the singer wrote, “I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

While Keys may be seen wearing make-up in the future, she insists it will only be when she wants to. In the meantime, we’re in support of the singer’s empowering mission and message.

Check out some footage of Keys’ recent appearance on The Today Show below.