Work!: Rihanna Reportedly Plans To Expand Savage X Fenty Into The Athleisure Market
Rihanna may have big plans to expand her multi-million dollar lingerie empire, Savage X Fenty. Keep scrolling to learn what part of the fashion industry the singer could have her eyes on—we promise, it makes total sense for her overall aesthetic.
Since May 2018, Rihanna has dominated our social media timelines with sexy photos advertising her body-inclusive lingerie brand. Now, the Work singer is reportedly looking to use her stamp of inclusivity on the athleisure side of fashion, and we couldn’t be more intrigued.
While the busy entrepreneur nor members of the Savage X Fenty team haven’t made any official announcements yet, The New York Times' DealBook recently reported the company enlisted the help of Goldman Sachs to raise $100 million, which will reportedly assist in expanding the brand in Europe and kickstarting a new athletic wear collection.
If this indeed true, RihRih will join a long list of celebrities who have put their love for style into building a clothing line designed to be sporty yet fashionable.