Rihanna trades in her usual sex appeal for a tough tomboy look on the new single cover for “We Found Love.” The singer debuted her new imagery late last night, along with a new “R” logo that appears to be comprised of newspaper headlines.

In the black-and-white photo, Rih mugs for the camera with crossed arms and a cigarette hanging out of her mouth. Her curly hair is pulled up by a bandana and a loose-fitting jean outfit covers her curves. The look is kind of reminiscent of her Rated R days.

Given the attitude and stance, there’s no telling what “We Found Love” is about, but we’re banking it’s not a sappy love tune. Is "happy Rihanna" long gone again?

(Photo: Courtesy Def Jam Records)