Between Khloe Karashian’s 8-step guide to keeping her “lady bits happy” and Emma Watson professing her love of Fur Oil (a conditioner for your pubic hair), 2017 has been an interesting year for feminine hygiene, to say the least. But in the same fashion as Trump’s America, it only gets weirder. There’s a new vajayjay must-have on the market — lipstick for your vagina. Don’t worry, it’s not as bad as it sounds.

VMagic, the feminine care brand that makes said vagina lipstick, uses the cheeky slogan, "Because your other lips get chapped, too." And truth be told, their Feminine Lips Stick is more of a balm than the Kylie Jenner lip kit you’re probably picturing. The product is designed to keep your labia and vulvar skin hydrated while on the go. While experts insist the vagina is self-cleaning, dry skin on the outer areas near the vagina can be a real issue for some women and VMagic Feminine Lips Stick is here to the rescue!

Their site claims they are the only feminine care cream that is 100 percent natural, free of all dyes, fragrances, soy, hormones, steroids, synthetic preservatives, petroleum or parabens and lab tested and “proven to be zero irritant.” While we’re still a bit skeptical of using a balm on our down-there area, it certainly has to be better than another feminine lipstick that a Kansas-based chiropractor created to glue your labia shut to seal in your period. Yikes!

Yeah, like we said before, it’s been an interesting year for feminine hygiene.