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J. Cole Shows Solidarity with Kendrick Lamar by Debuting Two Previously-Unreleased Collaborations

On the latest episode of his Inevitable audio series, J. Cole dropped the Kendrick Lamar-assisted 2010 collaborations ‘Shock the World’ and ‘Temptation.

While Drake and Kendrick Lamar's feud continues to heat up, J. Cole, who’s collaborated with both, has fond memories of his work with the Compton rapper.

On the fourth episode of his limited audio series podcast Inevitable, Cole played two songs that he recorded with Kendrick in 2010, titled “Shock the World,” which features BJ the Chicago Kid, and “Temptation.” On the Tuesday, November 26th show, per Billboard, Cole recounted meeting Kendrick at the 2010 XXL Magazine cover shoot, where the Dreamville Records co-founder was photographed alongside other rappers, including Top Dawg Entertainment artist Jay Rock. Cole and Kendrick, who reconnected at a party for rap group U-N-I, stayed in contact, and Cole would soon send him beats.

“When I dropped ‘Blow Up,’ I remember him hitting me like, ‘N***a, I need one of those!’” Cole said about his conversation with Kendrick. “He was talking about how crazy the beat was. When I was out in L.A., he came by No I.D.‘s studio and I linked with him…I played him the beat for ‘HiiiPoWeR,’ I played him ‘Temptation’ with my verse on it, I played him a couple of other joints that had one verse on it.”

He continued, “When I played them for him, I was like, ‘Bro, you can have these if you want.’ I remember he said—and it always stuck with me ’cause I had never heard nobody say this to me before—he was looking at me like, ‘N***a, are you sure you want to give me these?!’ “I’m like, ‘Yeah, go ahead, take them.’ He was like, ‘Bro, you sleeping on yourself.’

“It struck me because it was actually the stone-cold truth of my reality at that time. I was so focused on getting this unicorn hit for my album that I was actually sleeping on the shit that I did well.”

Both songs were played during an in-store appearance, as seen above. Kendrick would release “HiiiPoWeR” as a single from his 2011 project, Section.80. Also, on Tuesday, it was announced that the next installment of Dreamville Festival will be held from April 5-6, 2025, at Dorothea Dix Park in Raleigh, North Carolina.

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