Nelly is gearing up to reintroduce Apple Bottoms, the beloved women’s fashion brand that became a cultural sensation in the early 2000s. Set to relaunch in November 2024, the iconic denim line is back with a mission to celebrate women of every shape, size, and curve.

Speaking with TMZ Hip Hop, Nelly expressed his excitement for the relaunch: “Our goal remains the same—celebrating ALL women, in every shape and size. With incredible new styles, we’re ready to shake up the fashion world again…we’re back!”

When Nelly first launched Apple Bottoms in 2002, the brand was ahead of its time, celebrating body diversity long before “body positivity” became mainstream. The line gained massive popularity, resonating with women who had been largely overlooked by traditional fashion brands.

On top of being busy with the brand relaunch, Nelly recently became a new dad, on the heels of his marriage to Ashanti.