Following in the footsteps of his NBA superstar daddy, Derrick Rose's toddler son, PJ, is in charge of his own clothing line.

The tot spearheads Bullies Brand, a T-shirt line based in Chicago. The line started when PJ's priceless expression at a NBA press conference landed on a shirt. Derrick wore the shirt after a game against the OKC Thunder and sales flooded the site.

According to the website, portions of each sale supports anti-bullying campaigns and the After School Matters Charity, a organization that helps Chicago teens obtain internships. The phrase, "I matter," is now sprawled across new shirts, in light of recent events. You can never spread enough positivity, no matter what age.