Rich Homie Quan’s family released an emotional new music video to the late rapper’s posthumous single “Song Cry.” 

Directed by MarcellJB, the video features scenes of the Quan partying and in the studio alongside heartfelt shots from his funeral, which was held at World Changers Church International on Tuesday, Sept. 17. The clip also includes appearances from Boosie Badazz and D.C. Young Fly and behind-the-scenes moments from Quan's interview with Funny Marco. It ends on a powerful note, with family and friends rapping his songs at the post-funeral gathering.

In the song, Quan is heard reflecting on the emotional weight of witnessing a friend’s death, grappling with betrayal, and masking his pain by smoking weed. It starts with, “Aye, this one here personal. I know a lot of my songs, y’all don’t take serious in a way, but I want y’all to turn this one up.”

Check out the music video below.

As reported by BET, Quan, whose real name is Dequantes Devontay Lamar, died in Atlanta, Georgia, on Thursday, Sept. 5, at the age of 34. His cause of death is still unknown at this time, but his brother found the “Lifestyle” hitmaker unresponsive at home. 

“On Thursday, September 5, 2024, the Lamar family lost our beloved son, brother, father and friend. Known to the world as Rich Homie Quan, Dequantes Devontay Lamar was a proud native of the great city of Atlanta, Georgia, and represented for the A as he and his music traveled across this globe,” a statement from his family read. “While he leaves us with an undeniable hole in our hearts, we are comforted by knowing his music and triumphant spirit lives on. Quan’s legacy will forever be cemented as a soundtrack to our lives. And for this, we are grateful. Celebration of life details will be shared soon. Thank you to everyone for your kind words and support at this difficult time.”