From Kanye West to Trinidad James, it seems like just about every rapper has thrown a "Molly" reference into their rhymes as of late, and Kendrick Lamar is not a fan of the trend.
Molly — a pure form of the MDMA substance found in ecstasy — has become extremely popular in rap records as of late, and was the inspiration behind Rick Ross' controversial "U.O.E.N.O." lyric wherein he rhymed about slipping the drug into a woman's drink before taking advantage of her. 
In Lamar's view, just because something is popular doesn't mean it's a good idea. "Sometimes you have the trends that's not that cool," he told MTV News' Sway Calloway during a show stop at the Hangout Festival in Gulf Shores, Alabama, recently. "You may have certain artists portraying these trends and don't really have that lifestyle and then it gives off the wrong thing. And it becomes kinda corny after a while."
Lamar has already made his feeling about the drug known in the "B---- Don't Kill My Vibe" music video by flashing a "Death to Molly" message at the end, and now he wants his intentions to be clear and his rap peers to be more lyrically creative. "When everybody consciously now uses this term or this phrase and putting it in lyrics, it waters the culture down. So it's really just time to move on."
The 25-year-old's decision to not follow the crowd plays into his appeal. Rather than pretend to like being intoxicated, the Compton native has openly rapped about a bad experience with marijuana, and spoke on the downside of alcohol via his "Swimming Pools (Drank)" single.
Given the critical and commercial reception of his good kid m.A.A.d. city debut, Lamar has proven himself to be a success not by following an artificial blueprint, but in sticking to his truth.
"It's really about keeping hip hop original and pushing away the corniness in it," he said.

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