marketing

BET 100 | Social Media Influencers - Thanks to modern technology anyone with a mobile phone, tablet or computer has the ability to share updates right from the comfort of thier car, home, gym or office via social media. And then there are those people who possess the power to make a thought, idea or image go viral via Facebook, Instagram, TikTok, Twitter or YouTube. These community leaders, podcasters, mommy bloggers and authors have the unique ability to inform us about the latest trends in vegan cuisine or educate us on how to be an advocate for our transgender sisters and brothers through their coveted social media accounts. And the access to popular platforms is only growing — we see you Clubhouse and OnlyFans. Here is our carefully curated roundup of the people who can turn hashtags into movements. — Written by Bridgette Bartlett Royall   Plus, don't forget to check back each day this week to find out who else we've added to the BET 100 list...we're just getting started. (BET Digital Design/Getty)

The BET 100 Entertainers & Innovators of the Year | Social Media Influencers

11 Photos

Uncle Ben’s Brand To Get Overhaul After Aunt Jemima Backlash Over Racial Stereotypes

Criticisms of the brand image predate current controversies.
06/18/2020
Maasai Elders Aim to Reclaim Their Brand - Largely located in Kenya and Tanzania, the African ethnic group is fed up with companies like Louis Vuitton and Land Rover using their popular name and image to sell products. Maasai elder Isaac ole Tialolo and several companies have teamed up to combat this complicated matter.(Photo: REUTERS/Thomas Mukoya)

African Ethnic Group Maasai Aims to Reclaim Its Popular Brand

Elders want to prevent companies from exploiting their name.
05/28/2013
Minority Businesses

Marketing and Advertising Basics for the Small Business Owner

Tips to remember before you start your business.
05/23/2013

Coming Home to Liberia: Barkue Tubman

Tubman represents most of Liberia's successful artists.
05/14/2012

Report: Black and Latinos More Likely to Eat Sugary Cereals

Advertising targets minority kids, and poor habits result.
01/27/2012
LeBron James - Like Obama, former Cleveland Cavalier James knows what it's like to feel the heat from a swing state. But the NBA star still has the support of the basketball-loving President, and Obama can count on a fat check from James during each election. (Photo: Mike Ehrmann/Getty Images)

Harvard Business School Develops Case Study on Marketing of LeBron James

He's willing to accept riskier deals if he keeps control.
11/22/2011
Food Fight

Commentary: The Good and Bad of Black Marketing

Targeting African-American consumers has a down side.
11/09/2011

How Bottled Water Is Foisted on Black America

Don't believe the bottled-water hype.
08/12/2011