More Than Music

More Than Music: Diddy

Sean John - In 1998, Diddy launched the clothing line, Sean John Clothing. The line specializes in men’s and women’s clothing. Sean John now exceeds $100 million annually and has quickly grown from an urban label to an international brand.

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Sean John - In 1998, Diddy launched the clothing line, Sean John Clothing. The line specializes in men’s and women’s clothing. Sean John now exceeds $100 million annually and has quickly grown from an urban label to an international brand.

Justin’s Restaurant - Diddy's restaurant, Justin's, hold residence in NYC and Atlanta. The NYC location is currently in search of a larger establishment. Both soul food eateries are extremely popular within the hip-hop community.

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Justin’s Restaurant - Diddy's restaurant, Justin's, hold residence in NYC and Atlanta. The NYC location is currently in search of a larger establishment. Both soul food eateries are extremely popular within the hip-hop community.

Ciroc Vodka - In 2007, Diddy inked a multi-year deal in which he will play an intricate role in developing Diageo PLC's ultra-premium vodka, Ciroc.

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Ciroc Vodka - In 2007, Diddy inked a multi-year deal in which he will play an intricate role in developing Diageo PLC's ultra-premium vodka, Ciroc.

TV Producer - In 2002, Diddy started his production run at MTV as a producer for the company's “Making The Band” series. He went on to help produce a series of shows for the network.

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TV Producer - In 2002, Diddy started his production run at MTV as a producer for the company's “Making The Band” series. He went on to help produce a series of shows for the network.

Enyce - In 2008, Diddy acquired the hip-hop clothing brand Enyce from Liz Claiborne for $20 million. Claiborne originally acquired the brand for $114 million from Sports Brands International in February of 2004.

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Enyce - In 2008, Diddy acquired the hip-hop clothing brand Enyce from Liz Claiborne for $20 million. Claiborne originally acquired the brand for $114 million from Sports Brands International in February of 2004.

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Raisin In The Sun - In 2004, Diddy starred in the Broadway play, "A Raisin In The Sun." He played the role of Walter Lee.

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Raisin In The Sun - In 2004, Diddy starred in the Broadway play, "A Raisin In The Sun." He played the role of Walter Lee.

I Am King & Unforgivable - Diddy's fragrances, "I Am King" and "Unforgivable," became popular scents within the hip-hop community. Both products are sold in all major retail outlets throughout the country.

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I Am King & Unforgivable - Diddy's fragrances, "I Am King" and "Unforgivable," became popular scents within the hip-hop community. Both products are sold in all major retail outlets throughout the country.

Father - Diddy is the proud father of two twin girls, D'Lila Star Combs and Jessie James Combs; another daughter, Chance; and three boys, Justin, Christian and Quincy.

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Father - Diddy is the proud father of two twin girls, D'Lila Star Combs and Jessie James Combs; another daughter, Chance; and three boys, Justin, Christian and Quincy.

Basketball Designer - Mark Cuban, owner of the Dallas Mavericks, sought out Diddy to design the team’s green away jerseys.

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Basketball Designer - Mark Cuban, owner of the Dallas Mavericks, sought out Diddy to design the team’s green away jerseys.