Young Money Entertainment Endorsement Deals
These YMCMB ventures are bringing in the cash money.
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Big Brand Bosses - When Lil Wayne and Mack Maine founded Young Money Entertainment in 2005, they loaded the team with an arsenal of lyrical assassins, which now includes Drake, Nicki Minaj and Tyga among others. And since then, the label has released eight No. 1 albums and three compilation albums, leading them to have some of the top artists in the game who have also garnered some top endorsement deals. Read on for a look at Young Money’s multi-milion dollar moves thus far. — Dominique Zonyeé (@DominiqueZonyee)(Photos from left: Isaac Brekken/Getty Images for Clear Channel, Myx, Frank Gunn/AP Photo/the Canadian Press)
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Reginae Carter x Hairfinity - Reginae Carter is stuntin’ like her daddy and getting that Young Money mula as the newest signee to the YMCMB label. Weezy announced that his first born was joining the roster in July, but signing with her dad's label wasn’t the only deal Reginae made. The former OMG Girlz member also teamed up with hair growth stimulator Hairfinity as the junior brand ambassador. Baby Carter kicked off her new role with the launch of her music video, "Mind Goin' Crazy," a joint venture with the product.(Photo: John Ricard / BET)
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Nicki x Mac Cosmetics - The self-proclaimed Barbie landed her own limited edition "Pink Friday" lipstick with Mac Cosmetics in 2010 to coincide with the release of her debut album of the same name. The shade, which was only available for purchase on Fridays, served as Nicki's first installment of Mac lipstick colors. She signed on as a Mac Viva Glam spokeswoman for two years and dropped the lavender-hued "Nicki 2" the following year.(Photo: MAC Cosmetics)
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Drake x Sprite - Before Drake’s debut album dropped, he was already a hot commodity, projected to be the face of a new era of hip hop. The Toronto rapper signed a deal with Sprite to be the face of Spark, aimed to give teens a platform to express their creativity through music and film. He appeared in a series of commercials, which debuted during the 2010 Super Bowl and featured him performing his hit song "Forever." The deal was Drizzy's first worldwide endorsement.(Photo: Sprite)
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Nicki x Myx - Nicki Minaj was already in the mix when she launched her Myx fruit-infused Moscato beverages in 2011. With two albums under her belt, a budding fragrance collection, a clothing line and a host of other business ventures, teaming up with television producer Mona Scott-Young for Myx was just another notch in her belt. The wine cooler, which comes in an assortment of flavors, has been taking the country by storm, expanding to more than a dozen states nationwide.(Photo: MYX Fusions)
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