Inside the Fake Friend Industry: The Business of Buying Likes on Social Media
BET.com looks at the business of buying likes.
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Buying Friends Cool or Nah? - Since Facebook launched 10 years ago and other social media platforms emerged like Twitter and Instagram, the demand for friends and followers has gone up. Celebrities, businesses and even the U.S. State Department have purchased bogus Facebook likes via “click farms” who employee people to like and follow social media accounts. Want to know how your friend has 20K friends? Read more to go inside the click farm industry. — Dominique Zonyéé (@DominiqueZonyee)(Photo: Alejandro Rivera/Getty Images)
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What Are All the Clicks About? - If you are on any form social media, including Facebook, Twitter, Instagram or Tumblr, you want people to follow or like you and your content. But if you are not Beyoncé, Kanye West or Oprah Winfrey, how do you get people to follow you? (Photo: AP Photo/Paul Sakuma, File)
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What Is a Click Farm? - The theory says the more likes and followers you have, the more other people will like and follow your pages. Off-shore click farms such as Unique IT World in Dhaka, Bangladesh, employ workers to manually click on clients' social media pages. Essentially, farm workers devote the work day to tapping the thumbs-up button, viewing videos or retweeting comments to inflate social media numbers.(Photo: J. Emilio Flores /Landov)
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The Cost to Buy “Fake” Friends - Sites like Buy Plus Followers sells 250 Google+ shares and followers for $12.95. Sites such as Frutal advertise sales for purchasing Facebook, Twitter and Instagram followers, with prices starting at $10 for 500 Instagram or Twitter followers. Sites like Buy Plus Followers sells 250 Google+ shares and followers for $12.95. (Photos from left: Twitter, Oleg Prikhodko/Getty Images)
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Everyone Needs Friends, Even the State Department - The State Department, which has 400,000 likes, vowed in 2013 to discontinue purchasing likes after the inspector general blasted the agency for spending $630,000 to boost the numbers.(Photo: RODRIGO BUENDIA/AFP/GettyImages)
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