Rapper Sneaker Endorsements

Kanye to release the Yeezy Boost 350 sneakers this month.

Fancy Footwork - Yeezy season has returned, as Kanye will drop his second sneaker with Adidas on June 27. The G.O.O.D. Music head partnered with Adidas Originals last year after ending his relationship with Nike and released the Yeezy 750 Boost in February, which retailed for $350.Switching it up tremendously, the new Yeezy Boost 350s are low-top in style and will go for $200. While Ye continues his march into the fashion arena, take a look at a few more MCs who locked down sneaker endorsement deals over the years. -Michael Harris (@IceBlueVA)(Photos from left: Adidas, Larry Busacca/Getty Images)
Wiz Khalifa - Wiz Khalifa wears Converse every day and now he's going to get paid to show the brand love. "Finally got my converse deal!!!" Wiz tweeted. "Im f---in amped! I did an add for my boys but this s--t here is MAJOR."  (Photos from left: John Ricard / BET, Instagram via Mistercap)
Run DMC and Adidas - Like many other current trends in hip hop, artists and sneaker brands cozying up started with Run DMC, who devoted an entire song to “My Adidas.” As legend has it, manager Russell Simmons brought skeptical Adidas executives to a show in New York; they were blown away by the audience reaction and signed the rappers to an endorsement deal.  (Photo: Def Jam Recordings)Ladies Love Cool James\r  - The album, BAD (Bigger and Deffer ), released on July 27,  1987, is well received, selling over two million copies. (Photo: Def Jam Records)

Next Gallery

12 Powerful Quotes from Black Women Athletes to Inspire Greatness

12 Photos

1 / 12

Fancy Footwork - Yeezy season has returned, as Kanye will drop his second sneaker with Adidas on June 27. The G.O.O.D. Music head partnered with Adidas Originals last year after ending his relationship with Nike and released the Yeezy 750 Boost in February, which retailed for $350.Switching it up tremendously, the new Yeezy Boost 350s are low-top in style and will go for $200. While Ye continues his march into the fashion arena, take a look at a few more MCs who locked down sneaker endorsement deals over the years. -Michael Harris (@IceBlueVA)(Photos from left: Adidas, Larry Busacca/Getty Images)

ADVERTISEMENT