Take That: Diddy's Baddest Mogul Moves
From Bad Boy to REVOLT TV, Sean Combs has changed the game.
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The Saga Continues - Sean Combs is one the best businessmen on the planet and has left his hand prints all over the pop world and the music business.As we celebrate Black History Month 2015 with music stars who make making history their daily grind, let's take a look at some of the power moves the Bad Boy has made on his road to building generational wealth. — Michael Harris (@IceBlueVa)(Photo: Dimitrios Kambouris/Getty Images for REVOLT TV)
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Bad Boy - Diddy started on his yellow brick road to Mogulville when he launched Bad Boy Records in 1993 after being fired from Uptown Records. Initially signing a deal with Clive Davis and Arista as a boutique, Bad Boy has gone on to sell over 54 million records, leaving Puffy with bulging pockets.(Photos from left: Jason Merritt/Getty Images for Clear Channel, Bad Boy Records)
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Ciroc Boy - Back in 2007, Diddy took on the responsibility of making Diageo’s Ciroc vodka brand a household name in the United States. It’s been reported that Diddy has earned more than $100 million from the deal over time, as he transformed the spirit from a 50-thousand cases per year seller to nearly two million.(Photo: Carlos Marino/FilmMagic)
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Verizon FiOS Feels the REVOLT - Diddy continued to turn up the heat on REVOLT TV last year when he announced his new multiplatform deal with Verizon FiOS. The deal added the 24-hour music channel to the cable service provider’s FiOS TV Ultimate HD package on Channel 726 HD, and launched on Verizon's FiOS Mobile App as well.(Photo: Shareif Ziyadat/FilmMagic)
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DeLeón Tequila - Sean Combs knows how to broker deals and make them even sweeter than before. After partnering with liquor distributor Diageo and making Ciroc a household name, Diddy and Diageo recently came together again for DeLeón, a boutique tequila brand currently distributed in 18 U.S. states and in Washington, D.C.(Photo: John Lamparski/Getty Images)
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Making the Band - Diddy is no newbie to the television arena and has clocked millions over the years through his involvement as a producer and star for shows like, I Want to Work for Diddy, Making the Band, Run's House and the Biggie Smalls biopic Notorious.(Photos from left: Michael N. Todaro/Getty Images for CIROC, Bad Boy)
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Hollywood King - Money-making Mt. Vernon's finest has even kicked his gators up on Hollywood and has garnered a few checks for his acting skills. His reel includes television shows like CSI: Miami and Hawaii Five-O as well as blockbuster films like Monster's Ball, Get Him to the Greek, Draft Day, and the Broadway and TV movie versions of A Raisin in the Sun.(Photo: Scott Eells/Getty Images)
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Mr. Combs - Major brands know that Diddy is a certified tastemaker and have paid the Bad Boy handsomely over the years for product endorsements. A few that have cut the check include acne fighter Proactiv and computer giant Hewlett Packard. In 2006, Burger King hired him as a brand ambassador, a role that had him casting and starring in commercials.(Photo: Burger King)
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Justin's - One of Puff's first diversified investments was when he entered the restaurant game in 1997 and opened the venue Justin's, named after his first born, in New York. The eatery was a gold mine and quickly expanded to Atlanta. After a 15-year successful run, the ATL spot was the last to close. (Photos from left: Johnny Nunez/Getty Images, Lawrence Lucier/Getty Images)
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Aquahydrate - In 2013, Diddy, Mark Wahlberg and billionaire Ron Bukle put their resouces together and invested in Aquahydrate. Diddy calls the water "a cross between Gatorade without the sugar, and Poland Spring with better flavor." According to Forbes, Aquahydrate has enjoyed triple-digit annual growth since 2012 and is the fastest growing water in the U.S. (Photo: Jason Merritt/Getty Images for Aquahydrate)
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