Defining the Ultimate "It Girl"
BET Beauty Lounge
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Beauty Exclusive - BET.com was on hand to watch hundreds of beautiful Black women audition for Dark & Lovely’s new “Ultimate Fashionista” ad campaign. Partnering with Essence for the event, celebrity judges and beauty panelists Mikki Taylor (Essence, Editor-At-Large) LisaRaye McCoy and Johnny Wright (SoftSheen-Carson Artistic Director) gave some amazing tips to a room full of Atlanta divas. We decided to tap these beauty experts for their ultimate tips to being an overall It Girl.
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Ultimate It Girl - I believe that an It Girl is a go-to girl. A girl that you see and there’s something on her, or something about her that you like - that you aspire to be. You want to take a little imaging from her and make it your own.
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Special Touch - An It Girl is the woman who has that certain something that you really can’t put your finger on. That’s a fabulous component of being an It Girl. You bring your own signature style to everything you wear, everything you say, and everything you do. It’s both an inner and outer state of being. Yeah, that’s an It Girl.
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Slick Tips - The personality of Dark & Lovely is that It Girl who can “turn it” for the office and then “turn it” for the club and still be considered a professional, fashionable woman. Having It Girl hair is all about having healthy hair.
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Be Lovely - Dark & Lovely has always made products to keep your hair healthy. It’s for the ultimate woman who has textured hair.
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Free Your Mind - An It Girl is always well-groomed. She always steps out of the house camera-ready. It’s really about going that extra mile. Even if you’re not the kind of girl, who like most celebrities, has a glam squad, have a glam mind.
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Fancy Free - Try an easy updo. Something that’s not too coiffed and so fixed. Something that just looks soft and easy. If a hair is out of place, you don’t mind that it’s out of place because you’re still in the easy, breezy zone.
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One of a Kind - Develop your signature style. Don’t be anyone’s copycat. Always put your own twist on it. Even if you’re a classic person, make it classic with a twist. If you’re bohemian, don’t follow the bohemian trends; add your own spin to it.
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LiseRaye's Rhythm - I don’t have any favorite It Girls. I believe that when you’re looking in the magazines, you have friends that dress well and there’s a piece or two that makes you go, ‘Oh, that’s nice.’ I tend to go to the beat of my own drum. Universally, we all like to look good, so we take tips from everywhere.
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Beauty & Brains - Be well read. An It Girl is always in the know. Everyone wants to hear what she has to say. She’s up on cool trends an she knows “who’s next,” from entertainers, to films, to books and what have you.
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