Rapper-Singer Endorsements

Some lucrative co-signs that made dollars and sense.

Music Stars and Their Endorsement Deals - Being a household name in music these days means being a brand name as well. Listeners often look to celebrities for lifestyle guidance, and companies seeking to establish or enhance their connection with audiences will tap our favorite artists. For example, Jay Z is teamed up with former Def Jam exec Kevin Liles and his new Go N'Syde company for Hov's own 40/40 beverage. The Arnold Palmer (a lemonade and iced tea mash-up) drink is on shelves now in 7,500 Duane Reade and Walgreens stores around the country and features a unique way to connect with Jay-related content.Read on to check out other major rapper or singer brand endorsements.(Photo: Dimitrios Kambouris/Getty Images)
Mariah Carey for Go N'Syde - While Jay Z has his 40/40 drink marketed towards sports-loving males, Mariah Carey and Kevin Liles created a special Go N'Syde for the ladies. Fittingly, Mimi's drink is called "Butterfly" and comes in a cute pink bottle. Each bottle retails for $1.99 at Duane Reade and Walgreens, and both she and Jay have a special endorsement that earns them profit on every bottle sold.(Photo: Ivan Nikolov/WENN.com)
/content/dam/betcom/images/2014/03/Fashion-Beauty-03-16-03-31/032714-fashion-and-beauty-kelly-rowland-caress.jpgNicki x Myx - Nicki Minaj was already in the mix when she launched her Myx fruit-infused Moscato beverages in 2011. With two albums under her belt, a budding fragrance collection, a clothing line and a host of other business ventures, teaming up with television producer Mona Scott-Young for Myx was just another notch in her belt. The wine cooler, which comes in an assortment of flavors, has been taking the country by storm, expanding to more than a dozen states nationwide.(Photo: MYX Fusions)

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Music Stars and Their Endorsement Deals - Being a household name in music these days means being a brand name as well. Listeners often look to celebrities for lifestyle guidance, and companies seeking to establish or enhance their connection with audiences will tap our favorite artists. For example, Jay Z is teamed up with former Def Jam exec Kevin Liles and his new Go N'Syde company for Hov's own 40/40 beverage. The Arnold Palmer (a lemonade and iced tea mash-up) drink is on shelves now in 7,500 Duane Reade and Walgreens stores around the country and features a unique way to connect with Jay-related content.Read on to check out other major rapper or singer brand endorsements.(Photo: Dimitrios Kambouris/Getty Images)

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