CELEBRATING 10 YEARS OF ROCAWEAR
We celebrate 10 years of Jay-Z's rising Rocawear empire!
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In the Beginning... - Jay-Z and ex-business partner Dame Dash started Rocawear in 1999 with the vision of creating clothing that reflected who they were.
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Celebrity Love - From the beginning, Jay has called on his celeb friends to sell what started out as just urban gear.
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Power Women - Big names like Naomi Campbell and Victoria Beckham have signed up to support this revolutionary clothing line.
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Yeezy Represents - Kanye has always represented for the R.O.C. It’s no surprise that the fashion guru showed love for Rocawear too.
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Fresh Face - In 2007, Ciara became the new face of Rocawear. She was featured in ads and promo pics sporting the big “R” everywhere.
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Keepin' It Fab - Toccara lent her face and her curves to Rocawear to promote its ladies apparel and accessories.
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Right Hand Man - Over this 10-year journey, Jigga’s right hand man, Memphis Bleek, has always sported fresh Rocawear gear.
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Rockin' It Sexy - Model Jessica White is wearing the “Controversy Dress,” a part of the latest Rocawear line.
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A Spike Lee Joint - Jay pulled out the big guns and had Spike Lee direct the commercial for Rocawear’s 10th anniversary.
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Barbie's Rockin' It - This year Jay-Z even dressed Barbie in Rocawear. The official gear was made just for the tiny “sisters in style.”
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Let's Celebrate - Rihanna and Kevin Liles were among the many big-name celebrities that came to Jay’s 10th anniversary bash.