1 / 22

Super Bowl XLVIII - The Super Bowl is big business when it comes to its commercials. In 2014, a 30-second ad for the Super Bowl will cost an average of $4 million, compared to $2.3 million in 2004. Here is a look at some of the over-the-top commercials that aired during Super Bowl XLVIII. – Natelege Whaley (@natelege)  (Photo: Robert Deutschman/Getty Images)

2 / 22

Radio Shack - Radio Shack pokes fun at the fact their stores have been long overdue for a facelift. "The '80s called. They want their store back," an associate says in a commercial. The ad brings back '80s popular culture, with Hulk Hogan, Kid 'n Play, and horror flick character Jason making appearances.  (Photo: Radio Shack)

3 / 22

Maserati - This Maserati commercial starring Quvenzhané Wallis felt more like a movie reel than an ad for a car, but the drama worked in the car company's favor. "Walk out of the shadows, quietly walk out of the dark — and strike," Wallis declares.  (Photo: Maserati)

4 / 22

Squarespace - Squarespace personifies all those annoying ads you encounter when surfing the web in their Super Bowl commercial. In the end they promise that a "Better Web Awaits." (Photo: SquareSpace)

Photo By Photo: SquareSpace

5 / 22

Time Warner - Diddy stars in this Time Warner cable ad that also features cameos from Victor Cruz, Drake, Jimmy Fallon and stars from the HBO hit True Blood. The mogul leads a tour showing off the television offerings of the cable network. (Photo: Time Warner)

6 / 22

Cheerios - For their game day commercial, Cheerios brings back an interracial family which starred in a previous ad that drew a slew of racist comments online. This time around, “Gracie” finds out she’s going to have a little brother. She then asks for a puppy. “Deal,” her dad says.  (Photo: Cheerios)

7 / 22

Swiffle - Swiffle, a new vacuum that “makes you feel like a CEO,” criticized past sexist and rejected Super Bowl commercials in the ad. Two women poke fun at gender stereotypes and women’s issues such as income inequality. "Inequality? More like girls have way more fun-e-ality," a woman in the commercial says.(Photo: Swiffle)

8 / 22

Audi’s A3 - The car company shows what happens when a couple compromises on the type of dog they want by breeding a special creature called a “doberhuahua.” It ends up terrorizing cities across America. Audi’s point? To celebrate the uncompromised spirit that created their A3’s unrivaled technology. (Photo: Audi)

Photo By Photo: Audi

9 / 22

Puppy Love - A puppy golden retriever has an inseparable bond with a horse in this Budweiser commercial. When a family comes to adopt the dog, the horse runs out of its stable and tracks the dog down and the “#BestBuds” reunite once again. (Photo: Budweiser)

10 / 22

Toyota - The Muppets take over Terry Crews’ Toyota and take him on a wild ride. At first he doesn’t know what he’s gotten himself into, but the actor ends up singing along and dancing with the colorful characters. (Photo: Toyota USA)

11 / 22

Beats by Dre and Ellen DeGeneres - Ellen DeGeneres showed a teaser of her Beats by Dre ad promoting the brand’s new music streaming service. Known for dancing up a storm on her day time talk show, the comedienne will break out some moves for the ad. (Photo: Beats by Dre)

12 / 22

KIA - Morpheus from The Matrix makes a comeback in this KIA ad. A couple encounters him as they’re leaving a restaurant. “Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again.” Let’s just say they end up never looking at luxury the same again. (Photo: KHIA)

Photo By Photo: KHIA

13 / 22

Coca-Cola - Coca-Cola releases an inspirational ad showing a young boy about to score a touchdown at his little league football game. He doesn’t stop there, taking the ball all the way to the Green Bay Packers' field instead. House of Pain’s “Jump Around” is featured in the commercial.  (Photo: Coca- Cola)

14 / 22

Pepsi - There is a lot going on in this Pepsi Super Bowl ad, which aired during the Grammys this past weekend. The commercial features former NFL player Deion Sanders, who sings in Auto-Tune, and other retired stars who take part in ridiculous antics mocking music’s biggest stars. (Photo: Pepsi)

15 / 22

Go Daddy  - Often criticized for sexist commericals in the past, Go Daddy is instead using humor to drive their next ad. In a teaser, NASCAR driver Danicka Patrick is in a body suit that makes her appear to have the muscles of a body builder and runs with with a pack of men with big muscles too. (Photo: GoDaddy)

16 / 22

H&M - H&M shot two versions of a David Beckham commercial for the Super Bowl and the clothing brand gave fans the choice to vote on whether he’ll appear covered or uncovered. In the teaser, he flies off a billboard and finds his way to a photo shoot, where he poses nude or with his David Beckham body wear. (Photo: H&M)

17 / 22

Butterfinger - Peanut butter and chocolate are personified as a married couple who need some new excitement in their lives. So they visit a therapist in hopes to rekindle their chemistry. The therapist suggests they try something new and the answer is the brand’s new Butterfinger Peanut Butter Cups. (Photo: Butterfinger)

Photo By Photo: Butterfinger

18 / 22

Wonderful Pistachios - Comedian and talk show host Stephen Colbert gets conceited in the Wonderful Pistachios commercials, saying that two teams will be playing a game Sunday “in honor of his first commercial” for the product. It’s just a teaser, but the clip ends with the call to action hashtag “#GetCrackinAmerica.” (Photo: Wonderful Pistachios)

19 / 22

SodaStream - This Israeli soda company's ad starring Scarlett Johansson has already been banned because she calls out other bubbly competitors at the end of the commercial. “Sorry, Coke and Pepsi,” she teases as she sips her soda. Regardless, more than 6 million have viewed it online. (Photo: SodaStream)

20 / 22

Volkswagen - Volkswagen engineers get wings every time one of their cars hits 100,000 miles, a father tells his daughter while they are driving. Then we're taken to a factory where engineers are shown getting their white wings one by one. His daughter is not convinced and says, “I'm sure at 200,000 miles rainbows shoot out of their butts." (Photo: Volkswagen)

21 / 22

Jaguar - "Have you ever noticed that in Hollywood movies, all the villains are played by Brits? Maybe we just sound bright,” Mark Strong says in Jaguar’s first Super Bowl commercial. The clip also stars other British actors narrating how great they are in their English accents. "Oh yes. It's good to be bad," Ben Kingsley says in the end. (Photo: Jaguar)

22 / 22

Heinz - In only their second Big Game commercial, the ketchup brand shows people using Heinz while they eat at a diner, wedding, family picnic, a tailgate and more. The brand plugs into these pleasurable moments and ends the video with the tagline “Where There’s Happy, It Has to Be Heinz.” (Photo: Heinz)