Ad on the Play: Super Bowl XLVIII Commercials

A look at over-the-top ads that aired Sunday.

SodaStream - This Israeli soda company's ad starring Scarlett Johansson has already been banned because she calls out other bubbly competitors at the end of the commercial. “Sorry, Coke and Pepsi,” she teases as she sips her soda. Regardless, more than 6 million have viewed it online. (Photo: SodaStream)
Volkswagen - Volkswagen engineers get wings every time one of their cars hits 100,000 miles, a father tells his daughter while they are driving. Then we're taken to a factory where engineers are shown getting their white wings one by one. His daughter is not convinced and says, “I'm sure at 200,000 miles rainbows shoot out of their butts." (Photo: Volkswagen)
Jaguar - "Have you ever noticed that in Hollywood movies, all the villains are played by Brits? Maybe we just sound bright,” Mark Strong says in Jaguar’s first Super Bowl commercial. The clip also stars other British actors narrating how great they are in their English accents. "Oh yes. It's good to be bad," Ben Kingsley says in the end. (Photo: Jaguar)
Heinz - In only their second Big Game commercial, the ketchup brand shows people using Heinz while they eat at a diner, wedding, family picnic, a tailgate and more. The brand plugs into these pleasurable moments and ends the video with the tagline “Where There’s Happy, It Has to Be Heinz.” (Photo: Heinz)

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Volkswagen - Volkswagen engineers get wings every time one of their cars hits 100,000 miles, a father tells his daughter while they are driving. Then we're taken to a factory where engineers are shown getting their white wings one by one. His daughter is not convinced and says, “I'm sure at 200,000 miles rainbows shoot out of their butts." (Photo: Volkswagen)

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