How Blacks Are Influencing Media, Marketing and Advertising
African-Americans buying power remains strong.
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African-American Are Top Consumers - After reviewing the African-American Consumer Report, compiled annually by Nielsen, it is safe to say that Black buying power is a big deal in America. BET.com takes a look at the effects of African-Americans on the market. —Dominique Zonyéé(Photo: Spencer Platt/Getty Images)
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Black Youth Are Advertisers’ and Marketers’ Dream - The Black population is three years younger than their peers with an average age of 35. More than half of the African-American population (53 percent) is under the age of 35, compared to 47 percent of the total market population.(Photo: Spencer Platt/Getty Images)
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Black Women Earners - Black women make up 54 percent of the adult African-American population, according to the Nielsen report. Black women control 43 percent of their families’ annual spending. Additionally, more Black women have a bachelor’s degree or higher, work full-time and earn annual incomes of $50,000 or more.(Photo: Linda Davidson/The Washington Post/Getty Images)
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Black Employment Rates Equals More Spending - Of the 31 million African-Americans who are 16 years and older, 63 percent are in the work force, and women represent 52 percent of employed Blacks, while Black males account for 48 percent. Despite these numbers, the Black unemployment rate remains one of the highest at 13 percent.(Photo: Joe Raedle/Getty Images)
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Where Are African-Americans Shopping Most? - African-Americans are major retail consumers and building brand loyalty is every marketer's dream. On average, Black households shop eight times more than other households. They are more likely to frequent convenience, drug and dollar stores, spending an average of $8 less than the total market.(Photo: Tim Boyle/Getty Images)
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What Do African-Americans Buy? - As consumers, Blacks spend a vast amount of income on groceries and Black hair care. Black households with income under $20,000 spent 39 percent of their annual income on beauty and hair care products.(Photo: Philadelphia Inquirer/MCT/Landov)
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Brand Loyalty - Blacks spend 18% of their annual retail dollars on store brands or private label items. However, store brand items are also desirable. According to the report, top store brand purchases for African-Americans include baby diapers, frozen meat and seafood.(Photo: Andrew Burton/Getty Images)
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How Much Are They Spending? - African-Americans spend more on food, beauty and clothing than total market consumers. With an average household income of $47,300; Blacks will spend $5,954. To compare, the total market spends $6,826 for households with an income of $67,300.(Photo: Chris Hondros/Getty Images)
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TV Takeover - Blacks watch 37 percent more television than any other racial group, spending seven hours and 17 minutes per day viewing TV. Some top preferred networks include BET, TV One, VH1 and Centric. During the awards show season, the 2013 BET Awards delivered a Black audience 74% higher than the Grammy Awards and nearly three times greater than the Oscars.(Photo: JGI/Getty Images)
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Dominating the Digital World - While African-American users dominate the Twitter and Facebook world, and are 44 percent more likely to create a social media profile, Blacks spend 44 percent more time on education and career sites than the total market.(Photo: Justin Sullivan/Getty Images)