Kendrick Lamar Speaks on Deep Meanings of "i" - Kendrick Lamar spoke up about the deeper meaning of "i" in the context of the protests on behalf of Michael Brown and Eric Garner. "It's about what's going on in real life, actual, factual," K-Dot said in the interview. He shared the need for that "psychological catchphrase" to remind him that everything starts with "self-first," no matter who you are or what you do, it all comes from within "i" first. Check the interview here.(Photo: PA PHOTOS /LANDOV)