Follow the Leader: Funkmaster Flex
Go Flex! Go Flex! Check out Flex's biggest career moves.
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Follow the Leaders: Funkmaster Flex - For over 20 years, Funkmaster Flex has been an influential voice in New York City's hip hop scene. Known for his trademark 'bomb dropping' sound bite whenever he feels passionate about a new record, Flex has been instrumental in breaking some of the biggest names in rap. Check out some of the benchmarks from his career right here. (Photo: Andrew Marks/PictureGroup)
Photo By Photo: Andrew Marks/PictureGroup
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Hot 97, Every Day. That's My Word - Initially starting at radio stations such as WBLS and KISS FM, Flex would eventually land a gig at the now legendary Hot 97 radio station. It was here that his career would really take off, allowing him to break new hip-hop records, interview and record freestyles from artists and express his thoughts on current events. (Photo: Bryan Bedder/Getty Images)
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Where It All Started - Beginning in 1992, Flex became the DJ for the Sunday night hip hop party at The Tunnel. Virtually all of the great NYC emcees passed through The Tunnel and it was a breeding ground for rap royalty. (Photo: Tom Donoghue/PictureGroup)
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From Urban America to Corporate America - With the Funkmaster Flex brand name establishing itself throughout the country, Flex soon began a series of albums called 60 Minutes of Funk: The Mixtape. Modeled after his street released mixtapes that were frequently found at mom-and-pop record stores, the 60 Minutes of Funk series received widespread distribution at major music chains, introducing the concept of the mixtape to a market that would otherwise not have access to his street releases. In 1999, Flex linked up with DJ Big Kap to produce The Tunnel, a similarly modeled compilation named after the famed NYC nightclub at which Flex was known for spinning music. (Photo: Def Jam)
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Sole 4 Real - In the early 2000s, Flex continued to capitalize off his reputation as a car conneuseur by launching a line of driving shoes with Lugz. (Photo: Franchise Record Pool/Myspace)
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Heavy in the Whip - Flex is a well known car enthusiast and hosts an annual car show. His hobby has helped him earn his own cable network TV shows, such as Ride With Funkmaster Flex and All Muscle With Funkmaster Flex. (Photo: Courtesy of SPIKE TV)
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Video Game Fame - Flex has lent his voice to video games such as Grand Theft Auto IV and Def Jam Vendetta. In the latter, he is actually a character which users are not able to unlock. (Photo: Rockstar Games)
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Started a Blog Just to Get Some Traffic - In 2010, Flex decided to launch his own ad-supported lifestyle blog, In Flex We Trust. The hip-hop oriented blog focuses on the latest music, cars, games and technology as it pertains to the Funkmaster Flex lifestyle. (Photo: inflexwetrust.com)