Follow The Leaders: Diddy
The music mogul will perform at the Hip Hop Awards '12.
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Follow The Leaders: Diddy - From intern to industry veteran, Sean "Diddy" Combs has climbed the music industry's ladder to achieve record-breaking success. Estimated as the richest figure in hip hop, the powerhouse entrepreneur, rapper, and founder of Bad Boy Records will grace the stage at the 2012 BET Hip Hop Awards. Let's look back on his journey from the bottom up. (Photo: Gareth Cattermole/Getty Images for MTV)
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Uptown Beginnings - After dropping out of Howard University, Diddy got his start as an intern at Uptown Records, and eventually, was promoted to Talent Director. At Uptown, he managed the careers of Jodeci and Mary J. Blige. Both would grow to become major forces in R&B music. (Photo: Victor Decolongon/Getty Images)
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You're Fired! - The budding Talent Director was dismissed from Uptown Records, but used his departure as an opportunity to start his own venture. In 1993, he founded Bad Boy Records jointly with Arista Records, bringing with him his latest talent, Notorious B.I.G. (Photo: Larry Busacca/Getty Images for Caesars Entertainment)
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90s Legends in the Making - Then known as Puff Daddy, the Bad Boy founder would go on to sign more legendary artists, such as Faith Evans and 112. His in-house production team also worked with a younger Usher, Lil' Kim, TLC, Boyz II Men, and Mariah Carey. (Photo: Larry Busacca/Getty Images for Caesars Entertainment)
Photo By Larry Busacca/Getty Images for Caesars Entertainment
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Group Action - The business mogul is known for making appearances in front of the camera alongside his Bad Boy artists. Very little has changed since the early 90s, as Diddy teamed up with Bad Boy singers Dawn Richard and Kalenna Harper to make his own group, Diddy Dirty Money in 2009. The group disbanded this year. (Photo: Kevork Djansezian/Getty Images for DCP)
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