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Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS - Chicago native, Joe Fresh debuted the most epic limited-edition clothing collaboration in his hometown over the weekend. The 33-year-old designer created custom apparel and accessories such as hoodies, sweatpants, t-shirts, bandanas, and sneaker bags made from the whisky brand's iconic bags.  (Photo: Jack Dempsey for Crown Royal) (Photo by Jack Dempsey for Crown Royal)

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Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS - On Friday, (Feb. 14) at The Royal Pop Up we caught up with Joe and asked what the inspiration was behind this collection. He says, "I'm a big fan of like a vintage T-shirt's and how clothes look when their washed. I wanted to tie in the vintage feeling since Crown is an iconic brand. The lettering, the apple, the print, really gave me that heritage feeling and brought my vision to life. I was excited to work with them, because people can experience moments of Chicago that you don't really see that much." (Photo by Jack Dempsey for Crown Royal)

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Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS - Joe finds it important to work with other creatives out of Chicago. He enlisted the city's top creators to bring the event to life. At his Royal Pop Up, he featured a local nail artist, barber, and sneaker cleaner. "I find it important to look out for my people. This is a big weekend for us, so I wanted to make sure to work with artists I admire, and Crown Royal allowed me to do to so," Joe explains.  (Photo: Jack Dempsey for Crown Royal)

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"I've always had a great love affair with Crown Royal, so this partnership felt like the thing to do. They're re-defining royalty in a way that's relevant to a new generation – to creators and people and from all walks of life – and I'm really excited to be a part of it."  (Photo: Jack Dempsey for Crown Royal)

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“With it being All-Star Weekend, I wanted to make a collection that looks like a 90s basketball trading card,” he explained. “I like to make clothes that feel like a moment. You’re going to remember that you were in Chicago when you got this show. It just feels like a good moment.”  (Photo: Jack Dempsey for Crown Royal)

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The ROYAL APPLE GOODS collaboration between Crown Royal Regal Apple and Joe Freshgoods is a continuation of the brand's commitment to blending fresh spins on culture with the fresh tasting flavor of Crown Royal Regal Apple.  (Photo: Jack Dempsey for Crown Royal)

Photo By Photo: Jack Dempsey

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"Collaborating with Joe Freshgoods on this capsule collection, and particularly on the sneaker bag, was natural for us because he embodies true passion in crisp culture. With his Chicago roots, it also presented the perfect opportunity for us to work together on giving back to the local community; to the city and people that first inspired him," said Johannah Rogers, Senior Brand Manager, Crown Royal.  (Photo: Jack Dempsey for Crown Royal)

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Joe has collaborated with Nike, New Balance, New Era, and even McDonalds. He says that he will continue to work with brands that allow him to be creative and enhance the culture. "I'm at the stage where I actually get to pick and choose who I work with. I want to continue to work with brands who I'm a fan of, and who actually listen to the creator." He continues, "I'm a storyteller, so the collaboration has to feel right, it has to feel organic," he explained.  (Photo: Jack Dempsey for Crown Royal)

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Following The Royal Pop Up, Crown Royal Regal Apple is looking to continue to give back to the community and celebrate the city's unique culture by partnering with 501(c)(3) Project Backboard to rehabilitate basketball courts around Chicago. Project Backboard's mission is to renovate dilapidated basketball courts, turning them into vibrant community hubs, inspiring multi-generational play and improving park safety.  (Photo: Jack Dempsey for Crown Royal)

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Crown Royal Regal Apple - The 6-piece collection sold out within minutes.  Joe Freshgoods

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