Nike Celebrates 25 Years of Its "Just Do It" Campaign

A look at some of Nike’s most memorable ads.

The Best “Just Do It” Campaigns - Dan Weiden, co-founder of the advertising agency Weiden+ Kennedy, was not sure if his 1988 “Just Do It” slogan was going to be well received. However, 25 years later Nike is celebrating the slogan that has become synonymous with the brand. In honor of the anniversary, BET.com rounded up some of the top Nike commercials. — Dominique Zonyéé(Photo: Courtesy of Nike)
The First “Just Do It” Commercial - Nike kicked off its “Just Do It” slogan with local California running sensation Walt Stack, a senior citizen who ran more than eight miles a day. The commercial featured the 80-year-old jogging across the Golden Gate Bridge and poking fun at his age. (Photo: Courtesy of Nike)
LeBron James and Serena Williams - NBA MVP LeBron James, Serena Williams, Barcelona football player Gerard Pique and boxing sensation Andre Wards challenge everyday people in this anniversary ad. 
The 2008 "Redeem Team” and Marvin Gaye - This iconic commercial features video footage of Marvin Gaye singing the National Anthem at the ’83 All-Star Game. While Gaye sings, the historic 2008 USA “Redeem Team,” featuring Kobe Bryant, Carmelo Anthony, Chris Paul and more, prepare to win USA’s first world championship since the legendary “Dream Team” in 1992.(Photo: Courtesy of Nike)Lil’ Penny Hardaway - Penny Hardaway was a rising basketball star in the 1990s. He even got his own sneaker and a boisterous alter ego puppet, Lil’ Penny, voiced by Chris Rock. The commercial shows Hardaway as an athlete and a comedian as his puppet version spectates a game of street ball.(Photo: Courtesy of Nike)

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The First “Just Do It” Commercial - Nike kicked off its “Just Do It” slogan with local California running sensation Walt Stack, a senior citizen who ran more than eight miles a day. The commercial featured the 80-year-old jogging across the Golden Gate Bridge and poking fun at his age. (Photo: Courtesy of Nike)

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