Nike Celebrates 25 Years of Its "Just Do It" Campaign

A look at some of Nike’s most memorable ads.

The 2008 "Redeem Team” and Marvin Gaye - This iconic commercial features video footage of Marvin Gaye singing the National Anthem at the ’83 All-Star Game. While Gaye sings, the historic 2008 USA “Redeem Team,” featuring Kobe Bryant, Carmelo Anthony, Chris Paul and more, prepare to win USA’s first world championship since the legendary “Dream Team” in 1992.(Photo: Courtesy of Nike)
Lil’ Penny Hardaway - Penny Hardaway was a rising basketball star in the 1990s. He even got his own sneaker and a boisterous alter ego puppet, Lil’ Penny, voiced by Chris Rock. The commercial shows Hardaway as an athlete and a comedian as his puppet version spectates a game of street ball.(Photo: Courtesy of Nike)
LeBron James "Swimming Pools" - Nike helped LeBron James tap into his comedic side with “Swimming Pools.”  The athlete turned funny guy plays a comedic old man, young nerdy kid and a super smooth brother who all challenge if swimming is good for basketball training.(Photo: Courtesy of Nike)
Let Me Play - In honor of the 40-year anniversary of Title IX, a law which prohibited discrimination against women in federally funded sports activities, Nike launched its “Voices” campaign. Olympians Marlen Esparza, Lisa Leslie, Diana Turasi and Joan Benoit-Samuelson shared their personal stories with the help of young girls who also quoted hard-hitting facts and statistics on how sports empower women.(Photo: Courtesy of Nike)Michael Jordan Retires - Michael Jordan is one athlete who appeared in countless Nike ads. When the NBA legend retired for the second time in 1999, Nike released a tribute commercial featuring Jordan’s life on the court in reverse.(Photo: Courtesy of Nike)

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Lil’ Penny Hardaway - Penny Hardaway was a rising basketball star in the 1990s. He even got his own sneaker and a boisterous alter ego puppet, Lil’ Penny, voiced by Chris Rock. The commercial shows Hardaway as an athlete and a comedian as his puppet version spectates a game of street ball.(Photo: Courtesy of Nike)

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