Nike Celebrates 25 Years of Its "Just Do It" Campaign
A look at some of Nike’s most memorable ads.
Next Gallery
12 Powerful Quotes from Black Women Athletes to Inspire Greatness
12 Photos
9 / 14
Autoplay
Matt Scott in Nike’s “No Excuses” - As the poster boy for inspiration, UW-Whitewater Wheelchair Basketball Player Matt Scott starred in the “No Excuses” ad. Scott runs through a long list of why he can’t perform or play sports all while dribbling the ball in his wheelchair.(Photo: Courtesy of Nike)
ADVERTISEMENT
Subscribe for BET Updates
Provide your email address to receive our newsletter.
Your Privacy
Essential
Analytic & Performance
Functional
Marketing and Advertising
Social Media
Your Privacy
This page provides an overview of our use of cookies and similar technologies (from here we will refer to all those as “Cookies”) and how to manage them. For more information please visit our Privacy Policy.
When you visit our properties and use our products and services (“Services”), we use Cookies to analyse and measure our performance, customize content and serve personalized advertisements. We may place our own Cookies (First-party Cookies) or allow our service providers to place Cookies (Third-party Cookies) on your device and collect information such as your device ID, browser type and IP address so they can help us better understand your interaction with our Services. Advertisers and other advertising technology partners may also use their own third-party Cookies to collect information about your visits, deliver advertisements tailored to your interests, keep track of the number of views of a specific advertisement, analyses the effectiveness of advertisements, or provide auditing, research and reporting for advertisers. Such third parties may also match you to an existing interest category (e.g. automobiles) that they’ve developed and provide you with more relevant advertising over time and across different websites.
When you click on save settings below, your preferences will be saved. You can change your settings at any time by using the consent settings module. Note that saving settings is linked to the particular browser and/or device you use to visit our Services. Saving your settings within one particular Service will not affect your choices on other Paramount Services, or if you visit this Service with another device or from a different browser. In addition, it won’t affect any of your activities on third-party services. You have other choices to manage cookies and other tracking technologies on the internet such as using industry choice programs or managing your preferences within your browsers or devices. For more Information refer to our Privacy Policy.
Essential
Always Active
These cookies are essential for the proper functioning of our Services. Essential cookies cannot be switched off in our systems. You can set your device to block or alert you about these cookies, but some parts of the Service will not work.
Analytic & Performance
Always Active
These Cookies allow us to collect information about how visitors use our properties. Some examples include counting visits and traffic sources, so we can measure and improve the performance of our services. If you do not allow these Cookies we will not know when users have visited our properties and will not be able to monitor performance.
Functional
Always Active
These Cookies enable the services to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our services. If you do not allow these Cookies then some or all of these services may not function properly.
Marketing and Advertising
Always Active
These Cookies may be set by us or through our services by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertising on this and on other properties. If you do not allow these Cookies, you will still see ads, but you will experience less relevant advertising.
Social Media
Always Active
These Cookies are set by a range of social media services that we have added to the services to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites, building up a profile of your interests to show you relevant content and advertisements on the relevant social networks. If you do not allow these Cookies you may not be able to use or see these sharing tools.
